Australian Retail in 2025: The Role of ERP in Omnichannel Success

Australian Retail in 2025 The Role of ERP in Omnichannel Success

Australian Retail in 2025: The Role of ERP in Omnichannel Success

Have you ever felt like your customers are one step ahead of your business? In 2025, Australian shoppers expect seamless experiences across every channel. They want to browse online, buy in-store, and return items with ease. If your systems are not connected, you’re missing out. This is not just about convenience—it is about survival in a competitive market.

For expert guidance tailored to Australian SMBs, visit Work Made Simple (WMS).

Why Keeping Up with Customer Expectations Matters

Australian retail is changing fast. Shoppers expect fast delivery, accurate inventory, and connected experiences. When retailers fall short, the impact is immediate: lost sales, declining loyalty, and rising operational costs.

According to the 2024 Unified Commerce Benchmark for Specialty Retail in Australia by Manhattan Associates and Incisiv:

85%

of Australian shoppers expect smooth, integrated experiences across all channels.

42%

of retailers have implemented unified commerce solutions to meet this demand.

27%

of retailers allow customers to initiate and track returns online, highlighting a major gap in the post-purchase experience.

Introducing ERP: The Enabler of Growth, Efficiency, and Innovation

A modern ERP system brings all your business functions together—online sales, in-store operations, inventory, purchasing, finance, and customer data.

Platforms like Dynamics 365 Business Central for SMBs provide these capabilities through built-in finance, inventory, sales, and customer management tools.

Key Challenges Australian Retailers Face

Key Challenges Australian Retailers Face

How ERP Addresses These Challenges

Unified Commerce Platform

ERP connects online and physical stores, enabling seamless browsing, buying, and returns.

Automated Order Fulfillment

ERP automates order routing, processing, and status updates.

Data-Driven Decision-Making

Live dashboards covering sales, profitability, inventory trends, and customer insights. Business Central 2025 reporting and analytics enhancements

Personalized Customer Experiences

ERP provides purchase history, preferences, and behavioral insights.

Tangible Benefits for Australian Retailers

Leading retail ERP solutions and industry benchmarks demonstrate significant operational improvements:

92%+ Inventory & Order Accuracy

Moving from manual systems to ERP often improves inventory accuracy from ~65% to over 92%, drastically reducing fulfillment errors.

15–25% Improved Cash Flow

Real-time visibility into working capital and automated finance workflows can improve cash flow efficiency by 15–25%. Business Central 2025 automation tools for finance

15–30% Increases in Sales

Retailers leveraging unified commerce strategies often see sales lifts of 15–30% through improved conversion rates and average transaction values.

Higher Customer Satisfaction

Faster, more accurate deliveries lead to happier customers.

Stronger Customer Loyalty

Personalized experiences drive repeat business.

The Human Touch Still Matters

While digital tools are essential, the in-store experience remains vital. The Current State of Omni-Channel Retail 2025 Australia Report by Resonate.cx found that 60% of Australian shoppers say digital channels can’t replace in-store human connection. ERP enhances this human element by empowering staff with immediate access to customer profiles and order insights, allowing them to provide a more personalized service.

Practical Strategies for Implementing ERP

Practical Strategies for Implementing ERP

1. Start with clear objectives

3. Map your processes

4. Plan data migration

6. Train your teams

8. Partner with Work Made Simple (WMS) for implementation

Comparison Table: Siloed Systems vs. ERP

Challenge Siloed Systems ERP System Benefit
Customer view Fragmented Unified Higher lifetime value
Inventory accuracy 60–70% 92% Fewer stockouts
Order fulfillment Manual Automated Faster delivery
Returns Slow Digital Higher retention
Data Outdated Real-time Smarter decisions
Productivity Manual Assisted Better service
Revenue Missed +$19M per $1B Competitive advantage

Market Reality

85% of shoppers expect omnichannel, while only 42% of retailers deliver it. This gap represents your biggest opportunity to capture market share from competitors who are slow to adapt.

Action-Oriented Conclusion

ERP unifies operations, improves accuracy, enhances experiences, and unlocks profitable growth. By bridging the gap between customer expectations and operational reality, you position your retail business for long-term success.

Frequently Asked Questions (FAQs)

What is ERP?

ERP (Enterprise Resource Planning) is software that manages day-to-day business activities such as accounting, procurement, project management, and supply chain operations.

It unifies data from all sales channels (online, mobile, in-store), ensuring consistent pricing, inventory, and customer information everywhere.

Yes, by providing real-time tracking of stock levels across all locations, drastically reducing errors and stockouts.

Yes, it automates order processing, routing, and status updates, speeding up delivery times.

It centralizes customer data, allowing you to offer personalized recommendations and promotions based on purchase history.

Yes, modern cloud ERP solutions are scalable and affordable for growing small to mid-sized retailers.

Absolutely. Live dashboards provide instant visibility into sales, inventory, and financial performance.

Most modern ERPs are designed to integrate seamlessly with eCommerce platforms, POS systems, and other third-party tools.

By ensuring accurate orders, faster delivery, and smoother returns, which are key drivers of customer happiness.

Start by identifying your key pain points, setting clear objectives, and consulting with an implementation partner like Work Made Simple (WMS).

References & Sources

  • LS Retail, “26.0: Australian Retailers’ Omnichannel Success” (2025).
  • Resonate.cx, “Current State of Omni-Channel Retail 2025 Australia Report”.
  • Manhattan Associates & Incisiv, “2024 Unified Commerce Benchmark for Specialty Retail in Australia”.
  • Auburn University RFID Lab / GS1, Industry benchmarks on inventory accuracy (typically 65% for manual vs. 95%+ for RFID/ERP).
  • NetSuite, “Order Accuracy Guide 2025” (citing 96-98% accuracy for high performers).
  • Tesorio, “The 7 Best Cash Flow Management Software for Finance Teams 2025 Guide” (citing 15-25% improvement in working capital efficiency).
  • Bizowie, “Cloud ERP as Strategic Advantage” (citing 15-25% improvement in gross margins).
  • Deloitte/Gartner (via Nowara Infotech), citing 20-30% improvements in operational efficiency and sales.
  • LS Retail / WMS Customer Success Stories, citing sales increases and efficiency gains for Australian retailers like Cornetts and Spudshed

Source links

  1. https://wmsit.com.au/ls-retail-26-australian-retailers-omnichannel-success/
  2. https://ami.org.au/knowledge-hub/unified-commerce-identifies-an-untapped-19bn-opportunity-for-aussie-retailers/
  3. https://www.clickpost.ai/blog/ecommerce-return-statistics
  4. https://convenienceworldmagazine.com.au/how-digital-is-powering-australias-in-store-shopping-experience/
  5. https://www.bain.com/insights/the-state-of-unified-commerce-a-bain-and-aptos-study/
  6. https://trywithmirra.com/2025/05/06/australian-shoppers-top-priorities-for-2025/
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  26. https://firework.com/blog/omnichannel-statistics
  27. https://www.coster.com/wp-content/uploads/2022/06/2018-sustainability_report.pdf
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  29. https://wmsit.com.au/ls-retail/
  30. https://wmsit.com.au/business-central-2025-release-wave1-reporting-analytics-enhancements/
  31. https://wmsit.com.au/dynamics-365-business-central-manufacturing-streamlining-operations-inventory/
  32. https://wmsit.com.au
  33. https://wmsit.com.au/business-central-2025-wave-2-top-features-smb/
  34. https://wmsit.com.au/how-ls-retail-supports-every-role-in-your-business/
  35. https://www.extensiv.com/blog/order-management/accuracy
  36. https://www.omniful.ai/blog/inventory-accuracy-practices-stock-management
  37. https://www.relexsolutions.com/resources/solving-retails-400-billion-accuracy-problem/
  38. https://bizowie.com/cloud-erp-as-strategic-advantage-why-retailers-need-distribution-focused-platforms-to-win
  39. https://iwigroup.ca/retail-erp-scalability-how-to-support-secure-retail-growth/
  40. https://pmc.ncbi.nlm.nih.gov/articles/PMC12483401/
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  42. https://www.deskera.com/blog/inventory-accuracy/
  43. https://www.linkedin.com/posts/shivang-mishra-980050246_realresults-inventorywins-turnoversuccess-activity-7326319136018485248-6Aew

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